Panini Gets an Exclusive to Produce NBA Trading Cards

 

I was shocked to say the least that Panini was able to seal the deal with the NBA and become the only licensed distributor of NBA Basketball cards beginning with the 2009/2010 season. Then I wondered does it really matter to me? I don’t really collect basketball cards much except for former Texas Longhorns so do I care at all about this? It will be tough for those collectors that have put together strings of sets from Topps or Upper Deck to all of a sudden have that endeavor come to an abrupt end.

 

Its way too early to predict what this might mean for the hobby in general. Who knows Panini might breathe new life into the hobby and bring even more collectors into the hobby. I’ll keep an open mind right now on what may be coming across the pond from Panini for now.

 

The part that bothers me most is the uncertainty of what this could all mean to the Baseball and Football card segment of the hobby. We have already seen baseball licenses be cut down to two manufacturers. Personally, I would like to see a third license granted to Donruss. Although that won’t happen with the lawsuit between MLB and Donruss. If this goes well for the NBA and Panini we could see one company attempt to corner the market in Baseball or Football.

 

Overall, I think having only one licensee per sport is a tragedy. Since its happened now I am glad it was for Basketball and not Baseball or Football. Don’t take that as a condemnation on Panini because its not. I don’t have a problem with Panini producing NBA cards I just have a problem with them having the Monopoly.

 

To the Executives with the MLB, MLBPA, NFL, NFLPA, Topps, Donruss and Upper Deck lets make sure that we don’t end up with only one manufacturer of baseball or football cards. Oh, that goes for the NHL too please.


If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

This entry was posted on Wednesday, January 28th, 2009 at 9:24 pm and is filed under Basketball Cards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Panini Gets an Exclusive to Produce NBA Trading Cards”

  1. Chris Says:

    What concerns me is the fact that it is exclusive. With the economy the way it is it might be possible to see the other leagues go with an exclusive maker to maximize their income. That would be terrible. In my opinion an exclusive deal like this borders on a monopoly. What is to stop Panini from charging $5 a pack for an inferior product? As I recall Panini used to do the sticker books back in the 1980′s. They were decent but I haven’t even heard a peep from this company since the ’80′s. Hopefully this does not set a precedent with the other sports.

  2. Joey Says:

    Hey Chris, yep thats what I am worried most about is the possibility of baseball and football going exclusive.

Leave a Reply